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So you have just invested your marketing dollars into a brand new website for your business. Your content is ready to be shared, your contact form is in working order, and your business has established a consistent brand with the website layout and colours… now what?
Will potential customers stumble blindly into your website?
Do you wait patiently for your phone to ring?
Having a beautiful and high functioning website is only the first step to the ongoing process of marketing your business and your website online.
Here are 4 ways to help bring visitors to your website.
1. Search Engine Optimization
2. Email Signatures & Business Cards
4. Pay-Per-Click Ads (Facebook, LinkedIn, Google)
Search Engine Optimization:
Search engine optimization (SEO) is the process of arranging the content and technical aspects of your website to make it popular with the search engines ( Google, Bing, Yahoo). These search engines decide which order websites will be displayed in a key word search. Making your website attractive for search engines is necessary if you would like your business to show up in the first 2 pages of search results when your potential customers are looking for your company’s products or services. For more information on search engine optimization click here.
Email Signatures & Business Cards:
Add your website address) to your Email signature. This way every time you connect with a customer through emails, your website link is visible and readily available for your customer to click. You can also add your website address (URL) to your business cards – alongside your contact information. This allows a potential customer to easily find additional information about your company’s products or services by visiting your new website.
Set up a blog and start blogging on your business website. Blogs are essentially an online journal that can be used to offer your customers advice, tips and information on your business or the industry you work in. By creating helpful entries you can inspire and educate your website visitors and establish yourself as an industry professional. Having a blog on your website will also help in keeping your website up to date and fresh which helps your search engine optimization(SEO) ranking. For more information on blogging click here.
Facebook and LinkedIn offer users the opportunity of purchasing ad space on their websites. By purchasing ads, you can promote your LinkedIn account or specific pages on your website in the ad space banners on each site to your chosen demographics and target markets.
Google also offers pay for ad space. You can pay for your website to appear at the top of the search results for given keywords or phrases. If you have a marketing budget and you are looking for quick boosts in site visitations; Facebook, LinkedIn and Google Ads are all viable options in assisting with your websites marketing. For more information on google ads click here.
Get the word out:
It is important to have a plan to let people know about your new site. Don’t forget to invite everyone to visit! In addition to the above suggestions try making mention of the new site in other publications such as your company newsletter, put a sticker with the new site address on your invoices, be sure to include the web address on any other advertising you are doing. The more you can spread the word the greater your returns will be on your new website investment!